Topline Services Cleaning Website Case Study
We rebuilt this Auckland cleaning website with clear service pages, coverage information, visible trust signals, and a quote pathway designed for mobile users.
Project Overview
A reliable Auckland cleaning company with a website that wasn't generating enquiries.
Topline Services is an Auckland-based residential and commercial cleaning provider led by Rebecca, known for reliable scheduling, friendly service, and meticulous attention to detail. The business had strong repeat clients and good word-of-mouth referrals, but the website wasn't playing a role in generating new business at all.
Homeowners and property managers searching for cleaning services in Auckland were finding competitors with better-structured websites, clearer service pages, and easier ways to request a quote. Topline's old site wasn't matching the quality of the service Rebecca was delivering.
The Challenge
Busy homeowners can't figure out how to book, especially on mobile.
Cleaning services are searched on mobile, a property manager checking coverage areas on their phone, a homeowner requesting a quote at 9pm after work. The old Topline site loaded slowly on mobile, had no structured service pages, and no clear quote path. Visitors landed on a generic homepage and had to work to find what they needed.
There were no trust signals, no reviews displayed on the site, no service guarantees, no mention of the areas covered. For a business where customers are inviting someone into their home, trust is established before they make contact. The old site wasn't building any of it.
What We Built
A conversion-first cleaning website built for mobile quote requests.
We rebuilt the site with mobile performance as the primary constraint, fast-loading, thumb-friendly navigation, and a quote request form accessible from every page. Dedicated service pages were created for each cleaning type (residential, end-of-tenancy, commercial, move-in/move-out) with clear descriptions, scope, and coverage area information.
A trust section was added above the fold, displaying Google review stars, a satisfaction guarantee, and the suburbs covered. LocalBusiness schema markup was applied to improve visibility for "cleaning services near me" and suburb-specific searches across Auckland.
The Results
A practical mobile journey for cleaning customers.
The finished website lets homeowners and property managers understand the available cleaning services, check Auckland coverage, and request a quote from any device. Prominent contact actions reduce the steps between choosing a service and making an enquiry.
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