Topline Services — 4x More Inbound Calls
An Auckland cleaning business with great reviews and zero online presence to show for it. We rebuilt the site mobile-first with a clear quote path — mobile enquiries doubled and calls quadrupled.
Project Overview
A reliable Auckland cleaning company with a website that wasn't generating enquiries.
Topline Services is an Auckland-based residential and commercial cleaning provider led by Rebecca, known for reliable scheduling, friendly service, and meticulous attention to detail. The business had strong repeat clients and good word-of-mouth referrals — but the website wasn't playing a role in generating new business at all.
Homeowners and property managers searching for cleaning services in Auckland were finding competitors with better-structured websites, clearer service pages, and easier ways to request a quote. Topline's old site wasn't matching the quality of the service Rebecca was delivering.
The Challenge
Busy homeowners can't figure out how to book — especially on mobile.
Cleaning services are searched on mobile — a property manager checking coverage areas on their phone, a homeowner requesting a quote at 9pm after work. The old Topline site loaded slowly on mobile, had no structured service pages, and no clear quote path. Visitors landed on a generic homepage and had to work to find what they needed.
There were no trust signals — no reviews displayed on the site, no service guarantees, no mention of the areas covered. For a business where customers are inviting someone into their home, trust is established before they make contact. The old site wasn't building any of it.
What We Built
A conversion-first cleaning website built for mobile quote requests.
We rebuilt the site with mobile performance as the primary constraint — fast-loading, thumb-friendly navigation, and a quote request form accessible from every page. Dedicated service pages were created for each cleaning type (residential, end-of-tenancy, commercial, move-in/move-out) with clear descriptions, scope, and coverage area information.
A trust section was added above the fold — displaying Google review stars, a satisfaction guarantee, and the suburbs covered. LocalBusiness schema markup was applied to improve visibility for "cleaning services near me" and suburb-specific searches across Auckland.
The Results
Mobile enquiries doubled. Calls quadrupled. Exactly what a service business needs.
The rebuilt site immediately converted more visitors into quote requests. Mobile enquiries doubled as the faster, clearer site removed friction for phone users. Inbound calls quadrupled — largely driven by the click-to-call button now visible on every page. Rebecca reported the site change as the biggest factor in growing the client base that quarter.
"The new site is clean and easy to use. I'm getting more enquiries from mobile, and customers say it's simple to book. Exactly what we needed."
Need a service website that generates real enquiries?
Free consultation — we'll show you exactly what's stopping your current site from converting visitors.