eCommerce SEO
Get your online store found — without paying for every click.
SEO for eCommerce sites in Auckland and New Zealand. We optimise your product pages, category structure, and technical setup to drive organic traffic that converts.
What eCommerce SEO Covers
More than just keywords — your whole store, optimised.
eCommerce sites need a different approach. Here's what we work on.
Product Page Optimisation
Keyword-rich titles, meta descriptions, structured data markup, and unique descriptions for every product — so Google understands what you're selling and ranks it accordingly.
- Title & meta optimisation
- Product schema markup
- Unique product descriptions
- Image alt text
Category & Collection Pages
Category pages are often the highest-traffic, highest-converting pages on an eCommerce site. We optimise them with targeted copy, internal links, and the right schema.
- Category page copy
- Keyword targeting
- Internal linking structure
- Breadcrumb schema
Technical eCommerce SEO
Faceted navigation, duplicate content from product variations, crawl budget issues — eCommerce sites have unique technical challenges. We identify and fix them.
- Crawl budget management
- Canonicalisation
- Faceted nav handling
- Duplicate content audit
Site Speed & Core Web Vitals
Slow stores lose sales. We optimise images, scripts, and server configuration to hit green Core Web Vitals scores — which also directly improves your Google rankings.
- Image compression
- Script optimisation
- LCP & CLS improvements
- Mobile performance
Internal Linking & Architecture
A well-structured eCommerce site passes link equity from high-authority pages down to product pages. We audit and rebuild your internal link structure to maximise rankings.
- Site architecture audit
- Internal link mapping
- Pillar + cluster structure
- Navigation SEO
Tracking & Monthly Reporting
GA4, Search Console, and eCommerce conversion tracking set up properly — so you see exactly which products and categories are driving revenue from organic search.
- GA4 eCommerce tracking
- Search Console setup
- Rank tracking
- Monthly reports
Why It Matters
Organic traffic is the most profitable channel for eCommerce.
Paid ads work — but every order from ads costs you margin. Every order from organic search is essentially free. The challenge is getting there: eCommerce SEO is technically complex, and most generic SEO agencies don't understand the specific problems large product catalogues create.
We've worked on WooCommerce and Shopify stores from a few dozen products to several hundred. The pattern is consistent: most stores have 3–5 technical issues quietly suppressing their rankings, and a handful of product and category pages that could rank on page 1 with proper optimisation.
We fix the technical foundations first, then work through the commercial pages most likely to drive revenue. Results compound over time — a well-optimised store builds organic traffic month on month without ongoing ad spend.
- Ideal for WooCommerce and Shopify stores
- Works alongside your existing Google Ads campaigns
- Monthly reporting so you see exactly what's moving
- No lock-in — we work month-to-month
eCommerce SEO Questions
Common questions from Auckland store owners about SEO for online shops.
How is eCommerce SEO different from regular SEO?
eCommerce sites have unique challenges: thousands of product pages, duplicate content from product variants, faceted navigation creating crawl issues, and category pages that need both SEO and conversion optimisation. A standard SEO approach misses most of these — eCommerce SEO requires specialist knowledge of how Google crawls and indexes large product catalogues.
How long before I see results from eCommerce SEO?
Technical fixes and on-page improvements can show results within 4–8 weeks. Competitive category-level rankings typically take 3–6 months of consistent effort. We focus on quick wins first — fixing technical issues and optimising your best-performing product pages — while building toward longer-term category dominance.
Do you work with WooCommerce and Shopify?
Yes. We work with both. WooCommerce and Shopify have different SEO implementations — URL structure, schema, sitemap generation, and plugin ecosystems are all different. We tailor our approach to your platform.
My store already gets traffic from ads. Why do I need SEO?
Ads stop the moment you stop paying. Organic traffic from SEO compounds over time and costs nothing per click. A well-ranked product or category page can deliver consistent revenue for years. Most successful eCommerce businesses combine both — ads for immediate sales, SEO for long-term sustainable growth.
Can you help if my store was built by someone else?
Yes. We can audit and optimise any WooCommerce or Shopify store regardless of who built it. We start with a technical audit to identify what's holding your store back, then work through the issues systematically.
Ready to grow your store with organic traffic?
Free consultation — we'll review your store and show you exactly where the opportunities are.