Landing Pages & Funnels
Landing pages that turn ad clicks into leads.
Conversion-optimised WordPress landing pages for Google Ads, email campaigns, and lead generation — built with proven frameworks, tracking-ready, and mobile-first.
From $390 + GST
Anatomy of a Landing Page
Every element has a job to do.
A high-converting landing page isn't designed by feel — it follows a proven structure.
One clear, benefit-led headline that matches the ad or link that brought the visitor here.
A supporting sentence that reinforces the headline and gives context.
Reviews, logos, or numbers that establish trust before the ask.
3–5 bullet points focused on outcomes, not features.
A short form or prominent button — the single conversion action on the page.
Privacy assurance, 'no spam' promise, or guarantee to remove form friction.
Landing Page Services
Every type of landing page and funnel.
From Google Ads click catchers to full lead-gen funnels.
Google Ads Landing Pages
Dedicated landing pages matched to specific ad campaigns — same keywords, same message, same offer. Conversion-optimised and tracking-ready.
- Ad-to-page message match
- Conversion tracking setup
- A/B variant support
- Quality Score optimisation
Lead Capture Pages
Single-purpose pages designed to capture name, email, and phone in exchange for a free quote, consultation, download, or offer.
- Distraction-free layout
- Multi-step form option
- Email integration
- Thank-you page with next step
Sales & Offer Pages
Long-form sales pages for services, courses, or products — designed with proven conversion frameworks and psychological triggers.
- Problem–solution structure
- Social proof sections
- Objection handling copy
- Multiple CTA placements
Email Opt-In Funnels
Lead magnet landing pages connected to your email marketing platform — Mailchimp, Klaviyo, ActiveCampaign — with automated welcome sequences.
- Lead magnet delivery
- Email platform integration
- Welcome sequence setup
- List segmentation
Conversion Tracking
GA4 goal setup, Google Ads conversion events, Facebook Pixel, and heatmap tools so you know exactly what's working on every page.
- GA4 conversion events
- Google Ads tracking
- Facebook Pixel
- Hotjar / heatmaps
A/B Testing Setup
We set up simple A/B tests for headlines, CTAs, and form layouts — so you can improve conversion rates over time with real data.
- Headline variant testing
- CTA button testing
- Form length testing
- Analytics reporting
Why It Matters
Sending ad traffic to your homepage is costing you leads.
Your homepage has to do too many things for too many people. A visitor from a Google Ad for 'emergency plumber Auckland' lands on your homepage and has to find what they need — most won't bother.
A dedicated landing page for that same campaign tells that visitor exactly what they searched for, shows them why you're the best choice, and gives them one action to take. Conversion rates are typically 3–5× higher.
How It Works
From goal to go-live in 3–5 days.
A fast, focused build process for landing pages.
Goal & Audience
We define the single conversion goal (quote request, call, download) and the specific audience segment the page is for.
Copy & Structure
We write the headline, benefits, social proof, and CTA copy — and map the page structure before any design begins.
Design & Build
We design and build the page in WordPress, optimised for mobile, with tracking codes and form integrations installed.
Test & Launch
We QA on all devices, test form submissions, verify tracking, and launch. We hand over with a brief on how to read the analytics.
Landing Page Questions Answered
Common questions from Auckland businesses about landing pages and funnels.
What's the difference between a landing page and a website page?
A regular website page has navigation, links to other pages, and serves multiple purposes. A landing page removes all distractions — no nav, no footer links — and focuses a visitor on one single action. This focus is what makes landing pages convert 3–5× better than standard pages for paid traffic. They work especially well when paired with Google Ads campaigns.
Do I need a separate landing page for each Google Ad campaign?
Yes — for best results. A dedicated landing page that matches your ad's keyword and message will get a higher Quality Score (reducing your cost per click) and convert at a higher rate. We build landing pages as standalone pages within your WordPress site.
Can I update the landing page myself after it's built?
Yes. Landing pages are built in WordPress and can be edited like any other page. We set them up with flexible layouts so you can update copy, images, and offers without breaking the design.
What forms do you use?
We typically use Gravity Forms or WPForms — both support multi-step forms, conditional logic, email notifications, and integrations with CRMs and email platforms. Gravity Forms is our preference for complex funnels. Strong web copywriting is equally important to maximise form completions.
Do landing pages work without paid ads?
Yes. Landing pages can be used for any focused traffic source — email campaigns, social posts, partnerships, or organic SEO. They're particularly effective for any campaign where you want to control the visitor's path and measure conversions precisely.
How much do landing pages cost?
A single conversion-optimised landing page starts from $390 + GST (design, copy structure, tracking setup). Multi-page funnels (opt-in → thank you → upsell) start from $790 + GST. We give you a fixed quote before we start.
Ready to turn more ad clicks into customers?
Get a fixed quote for your landing page — we'll have it live in 3–5 days.