Kiwiland Construction — 220% More Enquiries
An Auckland construction company with strong project history and a website that wasn't showing any of it. We rebuilt it around three clear buyer journeys — enquiries jumped 220% in the first three weeks.
Project Overview
A quality Auckland construction team — with a website that wasn't winning work.
Kiwiland Construction is an Auckland-based team specialising in residential renovations, extensions, and new builds. Led by Steven, the team bring together trusted tradespeople and project managers to deliver quality finishes on time and within budget.
The existing website had almost no online presence — homeowners couldn't find the business in local search, and those who did land on the site couldn't easily distinguish what type of work Kiwiland did or how to enquire. The goal was to create three clear buyer journeys — renovations, extensions, new builds — each with its own focused page and consultation path.
The Challenge
Homeowners couldn't find them — and those who did couldn't figure out what to do next.
Residential construction buyers typically begin with Google searches — "renovation company Auckland", "home extension North Shore", "new build builders Auckland". Kiwiland wasn't ranking for any of them. The previous site had no structured service pages, no project portfolio, and no clear call to action beyond a basic contact email.
The construction buyer journey is also longer than most — homeowners are making significant financial commitments and want to see finished project examples, understand the process, and feel confident about who they're inviting into their home. None of those trust signals were present on the old site.
What We Built
Three buyer journeys, a project portfolio, and lean performance.
We built dedicated pages for renovations, extensions, and new builds — each written for the homeowner in that specific situation, with a project gallery section and an inline consultation enquiry form. The homepage guides visitors to the right service section immediately, with four persistent CTAs across the site.
The build was optimised for performance — lean code, compressed images, and structured metadata including HomeImprovement schema markup. Organic traffic grew 55% within the first three weeks as the new service pages began ranking for Auckland construction search terms.
The Results
Enquiries up 220% — in three weeks of delivery.
The new site launched and immediately started generating consultation enquiries from organic search — something the previous site had never done. Three streamlined user journeys guided homeowners directly to the right service and enquiry path. Organic traffic grew 55% as the dedicated service pages began ranking for target search terms across Auckland.
"From start to finish, Charlie was professional, responsive, and incredibly easy to work with. He took the time to understand exactly what I wanted and delivered a final product that exceeded my expectations."
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