What does the Google Business Profile score check?

The score checks six visible profile foundations: photos, recent posts, 10 or more reviews, answered Q&A, accurate categories, and a working website link. It is a self-assessment, not a ranking prediction.

Does this tool access my Google Business Profile account?

No. This checklist does not request access to a Google account or collect profile data. You select the items that are already complete and receive practical next steps.

Will a high Google Business Profile score guarantee local rankings?

No. Local visibility also depends on search relevance, location, competition, website quality, and other signals. The score helps identify important profile foundations you can improve.

Free local visibility tool

Check your Google Business Profile score

Answer six quick questions about your profile. You will get a practical 0 to 100 score and a focused list of what to improve first.

Start the scorecard Read the GBP guide

Six profile foundations

Photos and posts
Reviews and Q&A
Categories and website link

This free Google Business Profile scorecard helps Auckland businesses review six visible Local SEO foundations: photos, active posts, customer reviews, Q&A, categories, and the website link. It is a self-assessment tool, not a ranking guarantee or a replacement for a full Local SEO audit.

Your scorecard

Mark what is already in place

Choose only the items you can confirm today. Your score updates immediately and the remaining items become your next actions.

No Google account connection. No profile data is collected.

Photos uploaded Your profile has recent, real photos of your work, team, premises, or service vehicles. 15 pts Posts active You have published a useful update, offer, event, or project post within the past week. 15 pts 10 or more reviews Your profile has at least 10 genuine customer reviews and you reply to them thoughtfully. 20 pts Q&A populated Common customer questions have useful, accurate answers in the profile Q&A section. 10 pts Categories set Your primary category is precise and relevant secondary categories reflect the services you genuinely offer. 20 pts Website linked Your profile links to a working page that clearly explains the business, service, or location customers searched for. 20 pts

What the score covers

A stronger profile makes it easier for customers to choose you

The scorecard focuses on the visible profile details customers use to decide whether to call, visit, or click through to your website.

Use the result well

A score is a starting point, not a ranking promise

Local visibility also depends on how closely your business matches the search, where the customer is searching from, local competition, and the quality of your website. Use the recommendations to complete the essentials, then work through the wider Local SEO foundations.

Want an expert set of eyes on your local visibility?

We can review your profile, website, and local search foundations, then give you a clear priority list.

Request a Local SEO Audit See Local SEO Services