FL Legal — 3x More Consultation Requests
An Auckland law firm with a dated website that didn't communicate trust or make it easy to enquire. We rebuilt it from the ground up — consultation requests tripled and organic search visibility improved sixfold.
Project Overview
An Auckland law firm serving individuals and small businesses — with a website that didn't.
FL Legal is an Auckland-based legal practice providing practical, clear legal advice to individuals and small businesses. The firm had strong client relationships and a growing reputation — but their website was working against them, not for them.
The existing site looked dated, communicated services unclearly, and made it difficult for prospective clients to understand what the firm handled or how to enquire. In a sector where trust is established before first contact, first impressions matter enormously.
The Challenge
Potential clients couldn't tell what the firm did or how to contact them.
Legal clients are making high-stakes decisions. A person searching for help with an employment matter, a property dispute, or a commercial contract is under stress — and they're looking for a firm that communicates competence and clarity within the first few seconds of landing on your website.
The old FL Legal site had thin content, unclear navigation, and no distinct practice area pages. The contact option was a single email address. Mobile performance was inconsistent. The site was loading slowly and failing to rank for any meaningful local search terms. Consultation requests were low relative to the firm's actual capability.
What We Built
A trusted legal website rebuilt for clarity and conversion.
We rebuilt the information architecture from scratch — dedicated practice area pages written in plain English for the person in each situation, solicitor profiles with credentials and areas of focus, and a structured enquiry form that captures matter type and brief description before the first call.
The visual system uses a calm, authoritative palette with strong contrast and professional typography. LegalService schema markup was applied across practice area pages to improve search visibility. Page load speed improved fivefold after removing bloated plugins and rebuilding the theme.
The Results
Three times more consultations from the same traffic.
The rebuilt site immediately started converting more visitors into consultation enquiries. Organic search visibility improved sixfold as practice area pages began ranking for local legal search terms. The structured enquiry form improved lead quality — the firm was receiving better-qualified enquiries with relevant matter details before the first call.
"Kiwi Web Design made our site feel clear, professional, and easy to use. Clients now find what they need and contact us faster. Great communication and turnaround."
Need a legal website that builds trust before the first call?
Free consultation — we'll review your current site and show you what needs to change.