Barrett Access Scaffolding — 125% More Quote Requests
A generic trade website was sending qualified leads to competitors. We rebuilt it with sector-specific landing pages and a live quote calculator — quote requests jumped 125% in the first three months.
Project Overview
A quality scaffolding firm with a website that wasn't telling their story.
Barrett Access Scaffolding provides access solutions across residential, commercial, and industrial sectors in Auckland. They had the experience and the crew — but their old website treated all three sectors identically, with a single generic page and a basic contact form.
Homeowners doing a reclad, builders on a commercial site, and industrial facility managers all have different questions, budgets, and timelines. The old site answered none of them specifically. The goal: rebuild the site to speak to each sector individually and capture quote requests directly online.
The Challenge
One generic page was losing three different types of customer.
A homeowner searching for "residential scaffolding Auckland" and a site foreman searching for "commercial scaffolding hire Auckland" both ended up on the same undifferentiated page. Neither got the specific information they needed — dimensions, pricing ranges, lead times by project type — so many moved on to competitors with clearer, sector-specific information.
The existing contact form asked only for a name and phone number. No job type, no site details, no urgency indicator. Every enquiry required a callback to gather basic information — and callbacks don't always happen. A significant portion of leads were leaking at this stage.
What We Built
Sector landing pages and an online quote calculator.
We created three dedicated landing pages — residential, commercial, and industrial — each written for the specific audience and their specific concerns. Each page includes project type examples, typical scope, lead times, and an inline quote request form that captures the information needed to provide a real quote without a callback.
The quote calculator on the residential page lets homeowners enter their scaffolding dimensions and get an indicative price range immediately. This significantly increased quote form completions — visitors could see a number before committing to a contact.
The Results
Qualified leads up 125% in the first quarter.
The sector landing pages went live and immediately started converting more visitors into quote requests. The quote calculator on the residential page became the highest-converting element on the site. Bounce rate dropped by 34% — visitors were finding relevant content faster and staying longer.
"The new site finally tells the story we share on the scaffold. Our clients can get an instant estimate with the online calculator now — it's made a real difference to how many enquiries we get."
Ready to turn your trade website into a lead machine?
Free consultation — we'll show you exactly what's losing you quote requests right now.