Case Study Beauty & Wellness

Beauty Touch Auckland — Booked Out in 3 Weeks

From zero online presence to a fully operational booking website in 21 days. Online booking, six dedicated treatment pages, and automated appointment reminders that work around the clock.

3 weeks Zero to fully live booking website
24/7 Online booking active around the clock
6 Treatment pages with booking links
Client Beauty Touch Auckland
Industry Beauty & Wellness
Location Auckland, New Zealand
Project Type New Website + Booking Integration
Timeline 3 weeks

Project Overview

A premium studio needed a website that matched their treatments.

Beauty Touch Auckland is a specialist beauty and wellness studio offering advanced skin treatments, lash and brow design, and relaxation therapies. Owner-operated and premium-positioned, they needed a website that matched the quality of their treatments and let clients book without picking up the phone.

The goal was clear: take them from zero online booking capability to a fully functional website that works 24 hours a day — without adding admin overhead for the owner.

The Challenge

Bookings through DMs and phone calls — with no online showcase.

All bookings were coming through Instagram DMs and phone calls — a time-consuming process that missed clients after business hours. There was no way to showcase treatments properly, no service-by-service pricing, and no online booking capability.

The existing online presence didn't reflect the premium quality of the studio. Potential clients couldn't explore what Beauty Touch offered before booking — and without a clear service menu and pricing, many simply moved on to a competitor with a better-structured website.

What We Built

A booking-ready website live in three weeks.

We built a WordPress website with Trafft online booking integrated on each service page. Clients can book a specific treatment, choose a time slot, and receive an automated confirmation — no back-and-forth required. Six dedicated treatment pages were built with full descriptions, durations, and pricing.

Automated reminders go out 24 hours before each appointment, reducing no-shows without any manual work from the owner.

Trafft online booking system6 dedicated treatment service pagesAutomated email & SMS remindersService descriptions with durations and pricingGoogle Business Profile setupMobile-first responsive design

The Results

From phone-only to 24/7 bookings in three weeks.

The website launched on time and immediately started taking bookings outside business hours — the first automated confirmations were sent within 48 hours of going live.

3 weeks
Zero to fully live booking website
24/7
Online booking active around the clock
6
Treatment pages with booking links

Ready to start taking bookings online?

Free consultation — we'll show you exactly how online booking would work for your business.